News

SIAL – Europe’s major International Foods Trade Show – held on October 19-23, in Paris, will host seven OrganicsBrasil member companies, which in their respective exhibition booths will showcase product samples for tasting, and participate in business rounds.

Ming Liu, executive coordinator of OrganicsBrasil talks about this trade show as an excellent business opportunity in Europe: “SIAL is visited by 140 thousand people, most of them distributors, and the most important European wholesalers. This year, the organics segment will be located in an exclusive area, following the trend set by ANUGA (World Food Market), last year. This is a clear sign that the organics market is growing in Europe. Our main goal is to showcase Brazil as a country with high value-added products.”

The Organics Brasil project results from a concerted action taken by the private sector – Development Promotion Institute and Federation of Industries of Paraná – and the government agency Apex-Brasil (Brazilian Export and Investments Promotion Agency). It sets up a solid institutional base created to strengthen the Brazilian organics sector and make it possible for this industry to grow in the international market.

The following Organic Brasil member companies are participating in this year’s SIAL, in Paris:

· Agropalma - Biggest Latin American palm oil producer, supplies the demands of the cosmetics and food industries (http://www.agropalma.com.br).

· Cearapi - Located in Cariri, state of Ceará, the company produces honey and propolis (http://www.cearapi.com.br).

· On Açaí - Sells certified Amazon-produced açai to the European, American, Japanese markets and to Israel, thanks to its kosher certification (www.onacai.com).

· Jasmine (PR) -  Cookies, teas, and soybean with certification and traceability assured by the IBD certifying company (www.jasminealimentos.com).

· Suframa - (Manaus Free Trade Zone Superintendence) is an independent public authority linked to the Ministry of Development, Industry and Foreign Trade that manages the Manaus Free Trade Zone (ZFM). It is in charge of developing a regional development model for the sustainable use of natural resources, ensuring economic viability and quality of life improvement for the local population (http://www.suframa.gov.br).

· Trademasters - a marketing and sales company that provides support to small an medium-sized businesses trading in foreign markets. Trademasters will participate in SIAL as APEX’s guest. The goal is to introduce Brazilian consumer products, both conventional and organic, to European supermarkets and importers. Trademasters will hold pre-scheduled meetings and will participate in a business round (http://www.trademasters.com.br).

· Usibras - a cashew nut producer that will be launching the “Dunorte Gourmet – World Tastes” (cashews with a super crunchy coating) at SIAL. The company will also introduce the Dunorte, Dunorte Premium, and Dunorte Orgânica lines to European markets. USibras Dunorte already has two pre-scheduled meetings (http://www.usibras.com).

Organics Brasil was created to promote Brazilian organic products in the international market. It brings together companies and producers under a single umbrella brand, while meeting the most demanding social environmental standards.

Organics Brasil - www.organicsbrasil.org