Biofach Germany gathers 26 companies and closes more than 6 million in business transactions2010-04-01
4/1/2010
Biofach – the largest organics international trade show – was held on March 17-20, in Nuremberg, Germany. The event gathered 26 Brazilian companies and more than 40 thousand participants. Organics Brasil Project, developed in partnership with Apex-Brasil and IPD, were there for the fifth time, with 11 member companies and 20 cooperatives from the Ministry of Agrarian Development (MDA), in addition to Itaipu Binational’s Agua Boa Project. Business transactions reached US$ 6.2 million with more than 25 countries. The event also featured 2,534 exhibitors from 84 countries.
Brazilian companies are a marked presence at Biofach 2010
Participation results in recognition and internationalization of Brazilian companies
Brazilian companies left their mark at Biofach 2010. Having participated as part of the Brazilian group in previous editions, this year they went as independent participants or together with their local partners. They are: Native, ABPO (Brazilian Organic Farming Association), Tozan, Preserva Mundi, Jasmine, Jales Machado, Cachaça Tiquara, Agropalma, and Brazilian Forest. This is a clear sign of maturity and development in the internalization process of Brazilian companies, deemed of high important to scale up the industry. The trade show is not just another venue to close deals, but also a way of nurturing the process of business internationalization of Brazilian companies in the world market. “We noticed that this process stimulates the industry, develops the market, contributes to competitiveness, and follows the most recent foreign and domestic market trends”, emphasizes the executive coordinator of Organics Brasil Project, Ming Liu. According to him, “the world market stepped up this past year with the strengthening of large retail chains in the US and Europe, where the number of products with a brand went up. “On one hand, it brings lower prices to the consumer; on the other, the challenge continues to be how to balance the commercial interests of large chains with the sustainability philosophy and concept prevailing in the industry”, maintained Liu. The Agua Boa Project, which participated in Biofach for the first time, exemplifies a structured action and the start of the internationalization and market positioning process of the more than 1,200 families that participate in the project in the State of Paraná. SEBRAE also participated with a delegation of 20 small businesses.
