Six Brazilian Exporting Organics Companies Exhibit their Products at Biofach America
2009-09-17
From September 24 - 26 in Boston, USA, six Brazilian companies linked to the Organics Brasil Project will exhibit their products at Biofach America, the most important organics trade show in North America. The companies Beraca, Cana Spirit, Latinex, Native, Surya, and Tribal will share Brazil’s booth as a way of increasing their share of the American market and strengthening the image of quality attached to Brazilian organic products.
Native, the world’s biggest organic sugar producer will launch their Native Biodynamic Sugar, certified by Demeter, in 1-kg packages and 6-g sachets and introduce the full-fledged Native line to several distribution companies. Fernando Vazela, Native’s foreign trade supervisor explains the company’s strategy: “we export approximately 22 thousand tons of organic sugar, including bulk and retail products to the US, where our strongest point of sales is the Whole Foods Market chain. Our goal is to maintain the growth of retail products exports to the US, especially organic and Demeter biodynamic sugar. For such we have hired a company specializing on how to introduce new brands in the American market (Vantage Organics International – Bolder, CO, 888 483 0444 x 1)”
For Ming Liu, executive coordinator of Organics Brasil Project, the worldwide economic crises has had little adverse impact on the organics business in Brazil, and the second semester at the Biofach trade shows (America, Japan, and Latin America) is very promising. “It’s time to invest on image promotion to enhance the visibility of Brazilian organic products.”
Organics Brasil Project’s Member Companies –
Biofach America
Beraca
Global leader in natural and organic ingredients from the Brazilian biodiversity, the company is growing in the East coast and Middle-West of the US. Active in more than 40 countries around the world, Beraca has just closed a business deal with DeWolf Chemical with the purpose of expanding the distribution of its products in the North-American market.
www.beraca.com
Cana Spirit
White organic cachaça that uses homemade yeast made of organic corn flour – the most traditional way of producting cachaça in Brazil. The company produces the world’s best bidistilled cachaça – Canaspirit Organics Bidistilled, used in the production of fine liqueurs.
www.canaspirit.com
Latinex – On Fruit
Trader of Amazonian certified fruits for food and beverage production: seeds, powder, paste or in natura, fruits like açai, acerola, guaraná, camu camu, and cupuaçu.
www.onfruits.com/
Native
It is currently the world’s biggest organic agriculture enterprise according to international certification agencies such as Farm Verified Organic (FVO/IFOAM) from the United States and EcoCert International with offices in France and Germany responsible for certifying organic products for the European market, and ICS Japan, the principal certifying agency for Japan.
www.nativealimentos.com.br
Surya
Organic cosmetics containing vegetable oils, essential oils, extracts, butters, and other active ingredients that deliver the benefits of Nature in its purest state. The Amazonia Preciosa line uses several wild plants, meaning that they are harvested from the forest in a sustainable way, without disrupting the ecosystem’s balance.
www.suryabrasil.com
Tribal
Tribal Brasil is a company created by people who wish to recover the old-fashioned way of life lost by most cultures as they developed modern conveniences. Yerba matte producers, they specialize in blended and aromatic teas.
www.tribalbrasil.com
About Organics Brasil Project – Organics Brasil is a project developed as an umbrella brand to promote Brazilian organic products in the international market, in compliance with the most demanding social-environmental standards. Organics Brasil Project results from a concerted effort between the private initiative (Development Promotion Institute and the Federation of Industries of the State of Paraná) and a government agency (Apex-Brasil – Brazilian Exports and Investments Promotion Agency) that provides a solid institutional basis to strengthen and help the expansion of the Brazilian organics industry in the international market.
