From October 7th to 9th, Biofach Japan – International Organic Products Trade Fair will be held in Tokyo, gathering more than 240 companies from 24 countries. Brazil will be represented by Organics Brazil Project with six companies certified for exporting organic products. Focusing on expanding their share in the growing Asian organics market, the companies Florestas, MV Export, Copercana, Surya, Cia Orgânica and Natural Fashion will participate in the event. These are Brazilian member-companies of Organics Brasil, a project developed in partnership between Apex Brasil and the Development Promotion Institute – IPD. The project’s coordinator, Isabela Gloger, underlines the importance of participating in this trade fair, through which Brazil is expanding, year after year, its share in the Asian market, particularly Japan, which imports 80% of its food, 10% of which, organic. It is a great opportunity for selling in natura and processed products like cosmetics and textiles.”
Because it is the biggest organics trade fair in Asia, Natural Fashion – a cotton textile cooperative from the state of Paraíba - is investing in the launch of its 2010 cotton fashion collection colored with natural dyes. Maysa Motta Gadelha, president of the Coopnatural Group believes that the Asian market can be an interesting option for Brazil: “In Japan and other Asian countries the organics trade has increased a lot and investing in these markets, following the crisis, can be a good opportunity for Brazilian products.”
Florestas, IKOVE’s cosmetics brand is the first and only full line of Brazilian beauty products to be certified by the USDA, thanks to its organic ingredients and fair trade. Its formulations include plant and flower extracts and vegetable oils that nourish, cleanse, and even out the skin.
Cooperativa Agroindustrial de Cana, from Nova Aurora (Copercana), shows its organic cachaça and is now starting to implement its grape and passion fruit juice production in Nova Aurora, Paraná. MV Export takes products like propolis, honey with propolis, açai extract, cachaça, jams, heart-of-palm, and propolis soap.
Besides its full cosmetics line, Surya is introducing a novel product in the Brazilian booth – Surya Organic Cocoa. Cia. Orgânica exhibits its biodynamic coffee of intense aroma.
About Organics Brasil Project – Organics Brasil is a project developed as an umbrella brand to promote Brazilian organic products in the international market, in compliance with the most demanding social-environmental standards. Organics Brasil Project results from a concerted effort between the private initiative (Development Promotion Institute and the Federation of Industries of the State of Paraná) and a government agency (Apex-Brasil – Brazilian Exports and Investments Promotion Agency) that provides a solid institutional basis to strengthen and help the expansion of the Brazilian organics industry in the international market
